What is Social Media?
Social media is the collective of online communications channels dedicated to community-based input, interaction, content sharing and collaboration.
Social media has various advantages when you get to incorporate it in your business. This is in terms of whether you wish to use it to sell products, persuade followers or sway the mind of your viewers to your course. Your target audience has to know you so that they can be influenced in the particular way that you intend.
The ability to get any of these aspects comes from the brand authority. The use of social media for most organizations is mainly for building the brands’ reputation and reaching new followers.
Some of the important need to know aspects when using social media in your business are such as: