The greatest desire of any business is to have as many customers as they possibly can. This can be done through increasing your brand awareness so that your potential customers can get a clear picture of what your business is about. Some of the methods that one can use to increase traffic on their website include:

1. Advertise

You must advertise so that people can know you. Paid search, social media advertising, and display advertising are some of the best ways to attract visitors to your site. Your paid strategies should be adjusted to fit into your set goals. If you are hoping to convert the traffic into sales, then you need to target high commercial intent keywords as part of your search strategy.

2. Get Social

Using social media to promote your content is one of the best methods to increase your traffic. Twitter is best to use for the short, snappy links, while on the other hand making use of Google+ can make your site pop up in the personalized search results and seems more efficient in B2B niches.

If you are a B2c product company then using image-heavy social sites such as Instagram and Pinterest would be best for your business.

3. Mix It Up

Vary the length and the format of your content and make it as appealing as possible since you have different kinds of audience. Intersperse shorter, news- based blog posts with long-form content as well as video, infographics, and data- driven pieces for maximum impact.

4. Write Catchy Headlines

A headline speaks a thousand words, and it is the most important part of your content. A headline determines whether your content will be read or not so ensure you make it as appealing as possible.

5. Pay attention to on-page SEO

Optimizing your content for search engines is a valuable and worthwhile practice. Are there internal links to new content? Are using Meta descriptions? Optimizing on-page SEO does not take too much of your time, and it helps boost your organic traffic.

6. Target long-tail keywords

The long-tail Keywords account for a majority of web searches. This means that if you are not targeting them as part of your paid search or SEO efforts, then you are definitely missing out.

7. Link internally.

The strength of your link profile is not solely determined by the number of sites that link back to you as your internal linking structure also plays a role in it. When creating and publishing content, ensure that you keep an eye out for opportunities for internal links. This helps in not only your SEO but also results to a better user experience. It is the cornerstone of increasing traffic to your website.

8. Interview industry thought leaders.

Send out emails requesting an interview to the thought leaders in your industry and publish the interview on your blog. The name recognition will not only boost your credibility and increase traffic to your site, but the interviewee will most likely share the content and thus help expand your reach.

9. Take advantage of email marketing.

Businesses tend to pay more attention to attracting new customers through content creation that they neglect the more traditional methods. Email marketing is a powerful tool and even a moderately successful email blast can lead to a significant uptick in traffic.

Be careful however not to bombard people with relentless emails about every activity of your business as they may end up putting it in the spam category. Moreover, do not overlook the power of word-of- mouth marketing, especially from the customers enjoying your products and services. A friendly email reminder about a new product or service can also help to increase traffic to your site.

10. Ensure that your site is responsive

Many people today use mobile devices to access any information on the web. Making your visitors to pinch and scroll their way around your website is basically making them go elsewhere. To avoid this mishap, ensure that your website is accessible and comfortably viewable across a range of devices including small smartphones.

11. Ensure that your site is fast.

If your site takes forever to load, you will without a doubt record a sky high bounce rate. Ensure that all your pages are technically optimized as much as possible, which includes image file sizes, page structure and the functionality of third party plugins. The faster your site loads, the better for you.

12. Get active on Social media.

Sharing on social media is not enough as you also need to actively engage in the community. If you have a twitter account, join group discussions with relevant hashtags. When your audience leaves posts on your Facebook posts ensure to engage with them. Using social media only as a broadcast channel is a turn-off and thus should be used to interact with your fans as it was intended.

13. Make use of video in your content strategy.

Research shows that information retention is significantly higher for visual material than it is for text. This means that video marketing is an excellent way to grab attention and hold it to boost traffic to your website.

14. Research the competition.

It is good to know your competitors and what they are doing is this helps you up your game. Making use of software such as BussSumo is one of the ways that can help you get there. The services aggregate the social performance of certain sites and content to provide you with at-a- glance view of what topics are resonating with specific readers and most importantly making the rounds on social media.

To get a customized Website contact us through: