SEO- refers to search engine optimization which is the process of optimizing a website making it easy for people to easily find you through search engines such as Google or Bing.
SEO Content, therefore, refers to any content created with the aim of attracting the search engine traffic.
Quality is always important when producing new content, but it’s the SEO that can boost your efforts of reaching a target audience.
SEO-friendly content doesn’t have to be difficult or time-consuming, provided that you understand how on-page SEO can work alongside your content.
Here’s how to create content that both your audience and search engines will enjoy.
New content created should be authentic and stand out. When you come up with content from another source, it is upon you to bring out a unique perspective to it. It should act as the guiding tool for your own creativity and mastery of your brand since you know it best.
When users are carrying out a search, your title is the first thing that they will come across. It is therefore important that you brainstorm as many options as possible and settle for the best. Using the focus keyword in the headline can help but don’t try too hard to include it. Also, make sure that your URL is relevant to the title, rather than a sequence of numbers that only makes it more complicated.
Focus on Structure.
Structure your headings and paragraphs in such a way that they facilitate reading and also focus on making them as clear as possible. The search engines not only focus on content but the structure as well and this determines if they will display that content first.
The heading also plays a role in providing a quick overview of what your content is about and this can be of benefit to you if you feature a keyword at least once.
Make use of Keywords
Keywords help give an overview of what your content is about. They help you come up with interesting topics to capture your audience. Incorporating the keywords in your content should be done with the right balance and not overdone that it becomes redundant.
Focus on readability
This refers to the simplicity of the simplicity of the language used, the grammar, sentence structure and syntactical errors. Online readability tests allow you to learn the “reading age” someone needs to understand your content, and they depend on:
- sentence length
- number of syllables per words
- the frequency of the passive voice
Make use internal and external linking to your work
Internal links help you prove your knowledge on a particular topic and thus may contribute to a series of posts which offer additional value, which in turn helps the search engines understand your key topics.
External links help you show that you are conversant with what you are writing about and can make use of other sources as proof. When using external links, be sure to use reputable sources which promote credibility to your work.
Concentrate on the user.
When creating any content, you should have the user in mind. Make sure you know your audience and this will help with your keyword research and content creation. Make sure you know what your audience expects from you.