Taking your business online is a great milestone as there are many online users who could be your potential customers. You’re on the path to financial freedom, you can create your own work hours, and you no longer report to someone else from nine to five.

But more often than not, the dread of trying to stand out in the never-ending world wide web kicks in. Let’s assume you have a great, unique idea, you’ve proven there is a demand for this must-have new product you’re selling, and you’ve launched a beautiful site, now what? No traffic means no money.

How do new customers find you? These true tactics will help you increase your Google ranking and in turn increase traffic to your site.

1. Update your site frequently.

Having a company blog will do wonders in achieving this task. Google wants to see that you have a dynamic and active website. Of course, you won’t always have new products to launch or updates that need to be made to your site, that’s where the blog comes in. You can regularly publish blog posts on the latest topics and trends within your industry, which helps your search engine ranking in the long run, and the new content gives your customers a reason to return to your site.

2. Create a link building strategy

Backlinks are incoming hyperlinks from one web page to another website and they pass equity to your site, think of it as a vote of recommendation. Backlinks are the most important factors determining your site’s search ranking. Start your link-building strategy as early as possible because it can take months for Google to update your ranking and for you to reap the benefits of your link-building efforts.

3. Increase your site’s speed

What action do you take when you open a site that takes forever to open? Like most people, you probably exit the tab and moved on. If your site load times are slow, it won't rank high in search results. Not to mention, the customer experience won’t be positive if your site is not up and running in seconds, three seconds to be exact. For every second longer that goes by, your abandonment rate will skyrocket, leaving unhappy customers and potential sales on the table.

4. Optimize on your long- tail keyword search

New websites experience a difficult time competing for the top keywords and hence it is best to start by identifying long-tail keywords i.e. A phrase containing three or more words. Prior to choosing the best keywords to use, one should carry out research in advance identifying the best keywords for each product/ page of your site and be sure to plug in those keywords onto the appropriate pages. This effort will make it possible for you to attract the targeted customers who are in need of exactly what you are selling.

Get in touch for a website that will rank highly on Google and help increase your visibility on www.business.infomoby.com