So here are a few ways to find out what they are up to:
- Keep them Close
- Pay attention to the marketing tactics
If your competitors are marketing their brand, feel free to check out how they are doing it. How are they presenting themselves to customers? Which channel/platforms are they using to communicate? Etc.
- Check out their website
Company websites are a rich source of information about your competitors. If it’s an e-commerce platform then it’s easy for you because you can compare product prices.
5. Explore the internetThis might be the easiest way to find out about your competitor. You can easily see the products they are marketing, whether they have new clients, the platforms they are on, etc.
Research on your competitor doesn’t have to cost you a lot but it will greatly lead to huge positive results that will help you stay updated and even maybe ahead of your competitors.
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