e-Commerce, also known as e-Business, or electronic business, is simply the sale and purchase of services and goods over and electronic medium, like the Internet. It also involves electronically transferring data and funds between two or more parties. Simply put, it is online shopping as we commonly know it.
Before getting into the e-Commerce business, you need to do a thorough research. This will ensure that people are aware of your product and will buy it as it adds value to them.

Tips to ensure your e-Commerce site is successful

1. Know your clients. Know who is browsing and looking for your products online. The best tool to help you with this is Google analytics. Optimizing on the Google analytics gives you an insight on a number of things about your clients. This platform enables you to know who is visiting your site, who is buying from you,which page they visit first before buying from you. Some of the significant facts to note include “bounce rate” which is the percentage of people who leave your site after just viewing a single page. Another important factor to note is the “time spent” on every visited page. These two aspects combined will help you gauge which products are most of interest to your audience.

2.Engage with your social media viewers. As much as tracking your customers is essential, it is equally as useful to engage with visitors who are your potential clients. Take time to answer questions from your viewers and get to understand their need. You are the expert in your product and being detailed will give you an edge. When sharing blog posts on Facebook and Twitter, don’t forget to attach share buttons which will help with your analytics of your customers’ needs, and whether the information you are posting about is useful to your viewers.

3.Stay in touch. At times a prospective client will make the effort of adding products to their shopping cart but abandon it when they are almost buying. Take time to understand why they did not go all the way. This can be made possible by offering an option with your contact information. Be sure to read the sent emails and respond to them whether it is positive or negative feedback. Avail an opportunity for the shoppers to comment with detailed information. Alternatively, you can send emails to the clients who abandon the cart without making any purchase.

4.Solve a problem first then sell. Ensure you give your customers a voice by including review pages on your site. Their feedback helps you empathize and understand your customers. Know what problems your clients are facing before selling to them. In case of any questions, you can choose to answer them through a blog post, podcast or a Q&A. live session on social media. These attempts will help you know which clients need your assistance.

5.Listen attentively. Not all of the feedback you will get will be positive, some of it will be negative. This is actually good. The negative feedback helps you understand what exactly your clients are interested in and how you can meet their need. It is crucial to embed a live chat or a help desk where you can converse with the clients and turn the detractors into your loyal fans.

6.After these steps, you now have an idea of who is the ideal shopper. You can now get a site that is unique to your product. When your site stands out to your customers, it will ensure that you are memorable and will increase the odds of them coming back. You can boost your sales in the meantime to ensure more clients keep seeing you.

Get in touch with us through http://business.infomoby.com/boost-your-revenue and we will get you started with a unique ecommerce site.