Mobile usage has been on the rise over the years to extent in which it has even surpassed desktop use. Moreover, research shows that the use of mobile devices will continue to be on the rise, creating a niche for marketers to take advantage of. This platform can be maximized on by using it to optimize websites, ads, and images for the mobile success.

Some of the tactics to use to ensure you are well equipped to face the mobile- heavy marketing world include:

1. Use Google’s testing Tools

Carry out a simple test. Google’s mobile test will analyze a URL and report if the page has a mobile-friendly design. You’ll see how Googlebot sees your page and, if you fail the test, Google explains why and then recommends steps for making your pages more mobile-friendly.

2. Use short yet captivating headlines

When crafting headlines, create a sense of intrigue or explain clearly how users will benefit from reading the full article. Shorter headlines are usually better as they’re more scannable and long headlines only get lost below the fold. Of course, it’s also up to the designer to minimize the size of headline fonts, but you can still help the situation by writing more snappy headlines.

3. Always begin with the most compelling content

On desktops, people can read a few paragraphs of content before they have to scroll down. Obviously, this is totally different on mobile. For this reason, begin articles with the most compelling copy. What mobile viewers can see above the fold is what will convince them to read more, so make sure it’s engaging.

4. Ensure you create concise, scannable content.

For mobile content, concise writing is key. This doesn’t necessarily mean that every article should be short; longer content can still appropriate for mobile viewing. However, the writing needs to be tight and paragraphs short. With long paragraphs only slowing down the flow of an article. Try subheads and bulleted lists to make your content more scannable.

5. The fewer the images the better for you

Eye-tracking studies have shown that people are drawn to images, but images aren’t necessarily an effective use of page space when you want to fully engage readers. If an image doesn’t add useful information to support your text, consider not using it at all.

Use images sparingly and only when they help to advance your point. On the other hand, a how-to article featuring 10 pictures with captions can be very effective. It entirely depends on your marketing goals and your target audience.

6. Ensure the content is shareable

Mobile users expect sharing features such as social media and email buttons, so make them clearly accessible. This is not only a good way to encourage content sharing, but it also improves the user experience. Remember, not everyone has the time to read an article there and then. Many mobile users will email the content to themselves for later.

Bottom Line:

While these suggestions will help you publish website content that is optimized for search engines and your mobile readers, it’s always important to focus on the needs of your target market. Above all, your content strategy should be informed by your website analytics and what you know about your audience. Ultimately, if you regularly write quality content that resonates with readers, it will strengthen your brand’s credibility and help you reach a wider mobile audience.