There are various benefits that can be derived from listing your small business in an online directory which include:

  • Exposure
  • Increased Traffic.
  • Cheap Advertising
  • Professional Appearance.
  • SEO Benefits
  • Revenue Increase
  • Increase in brand recognition and consumer interaction.
Exposure refers to the visibility of your business. When online viewers are not in a position to see your business due to lack of a website, they will not know about the products and services you offer and thus will be unlikely to buy from you. When you list your website in an online directory, you broaden your exposure. Millions of people use online directories every day to search for things that are of interest to them. These people could be searching for websites that are related to your products and services making them your potential customers.

Online directories help increase traffic to your website in a number of ways. Increase in your website exposure means that more and more people are able to see it online. Additionally online directories also increase your business exposure to various search engine crawlers such as Google and Yahoo. This in turn increases the chances of your website appearing on major search engine result pages (SERP) which enable people see the website when doing regular search. Both search engine optimization (SEO) exposure and exposure to more people who are searching for your website could lead to increased traffic to your small business website.

Most businesses carry out various advertising methods to create their awareness. This makes it possible for customers to find your business and recognize your name and brand. Some advertising methods tend to be more expensive than others hence increasing on the business expenses. When your business website is listed in an online directory, you spend very little to advertise as it is fairly cheap. Infomoby directory for instance gives SMEs an opportunity to list their businesses for free, a proof that online marketing can be very affordable.

It is the wish of every business to have their business looking professional to their customers. This draws attention to your status and creates a high likelihood of the customers patronizing to your business. When customers view your business through an online directory it increases their belief of the legitimacy of your business and will consider the business to be an authority on the subject.

Online directories offer search engine optimization benefits as well. This is seen through online links such that when an online viewer sees your website link in an online directory, they will be in a position to click on it and instantly get directed to your website. This is a great way to increase traffic to your website. It also improves your status to the search engine crawlers. The more the backlinks a search engine crawler finds, the more relevant your business is ranked Being on online directories also gives the website more relevance in the search engine crawlers resulting to higher page ranking on the search engine result page (SERP). The higher the ranking you get from SERP the more the clicks your page is likely to get.

Listing your business in an online directory increases the chances of potential customers visiting your website. This means that the products and services offered should be clearly listed and priced. The contact information should also stand out making it easy to be reached. This implies that online directories can help increase your revenue stream making them a must have for every business.

When online viewers locate your business in an online directory, they have a high chance of remembering your name and interacting directly with it. Online directories help make your business stand out thereby creating a more comprehensive and effective online presence for your business.