I know you’ve heard severally of the term SEO. It simply means Search Engine Optimization. It’s a marketing strategy that helps increase the searchability and visibility of your website. But apart from that, here are a few other reasons why you should really consider SEO as part of your marketing strategies.

1. Organic searches 

Customers visit search networks almost always to look for products and services. Google has 75% of ownership in the search network thus if google trusts your brand and ranks you higher in their search network then that’s very good for your brand.

2. Fastest way to get your brand to the top

There is no better way to take your brand to the top than to invest in SEO. SEO can get your brand from the 2nd or 3rd page of the search networks to the first one and even to among the top five companies on the 1st page.

3. Establishes trust and credibility

Imagine you go online looking for a shopping site. The most likely thing is you’ll click on the first website that shows up unless of course, you were in search of a particular website. That said, if all your backlinks are working just fine and your websites speed and user-friendliness are on point, then that means that clients will have a great experience with your website which will result in you gaining trust and credibility. 

4. Increased engagement, traffic, and conversion

With good SEO, you don’t necessarily have to pay for clients to find you online in the future. With your business among the first ones on the first page of google and even maybe among the top five, you will begin to see engagements, traffic to the website, and overall conversions. That’s a plus for any business.

5. Long term investment

Sure, you will invest for the first year or so to see obvious results. But afterward, you will reap the benefits of it all for quite a number of years. To win with SEO you have to be consistent and patient for results only start showing between six months to one year’s period.


You know just how much you want to grow your brand. Try SEO, one of the long term most strategic online marketing techniques. When done by professionals, you won’t regret it.

To get professional SEO services, email [email protected] or call +254729905156