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Google recently made some changes in its branding, reason being, they were acting in response to their consumer feedback as explained by Sridhar Ramaswamy, the senior Vice president leading in Google Ads efforts. The change goes to make the acquisition of products and advertising less confusing to ...

In simple terms, mobile marketing is marketing your company to reach and appeal to customers on mobile devices. Mobile marketing delivers user personalised, time and location sensitive information on the go. Implementing a mobile marketing strategy for your company is a necessary step to thrive. ...

In this day and age, traditional marketing alone is no longer sufficient for small companies. Digital marketing must be added to your current marketing plan. Almost everyone is plugged in online today, and they are a prime market to reach. Integrating digital marketing with your current traditional ...

Gone are the days when products were sold in the physical sense solely which made the salespeople the only go- to experts before a sale could take place. Today, the consumer habits have changed as a result of the advancement in technology. Over the past few years, social selling has gained the ...

Google awarded Africa 118 the Most Accurate Forecast Award at the Johannesburg 2018 summit held between the 23rd and 25th April 2018. The award was given based on our accuracy in forecasting the expected numbers to train on a quarterly basis in the past year. We have consistently and successfully ...

Easter is approaching at a fast rate, and this is a time for businesses to prepare to make the most out of it. Good marketing will help your business make more regarding revenue and growth. Here are some tips that will ensure you do not miss out on this great opportunity that is approaching. ...

e-Commerce, also known as e-Business, or electronic business, is simply the sale and purchase of services and goods over and electronic medium, like the Internet. It also involves electronically transferring data and funds between two or more parties. Simply put, it is online shopping as we ...

Africa118 Inc. is seeking dedicated, talented, and switched – on Community Coordinators – 5 year program to join our team across Kenya.With a career at Africa 118 you will have the enviable task to build a transformational organization that will change and progress how business is done in Africa.We ...

Here are three exercises you should go through to ensure you are effectively using the authority of your internal pages. 1) Sketch out a map of your website. Make a list of each page in your main navigation and what links are on each of those major pages. This will help you understand the links ...

The year is almost coming to a close, and there is still time to make those sales. Having a comprehensive digital marketing plan will most definitely help cut through the noise and boost your digital ROI by driving sales to your business. How do you go about this, you may ask? Use data to know ...

Before you begin creating social media marketing campaigns, consider your business’s goals. Starting a social media marketing campaign without a social strategy in mind is like wandering around a forest without a map—you might have fun, but you'll probably get lost. Here are some questions to ask ...

How do you advertise your hotel business? Are you doing it online? Are you getting returns on your marketing investment? You are probably wondering why we I am asking you this. It is because this is our specialty. We offer digital marketing and data services to companies of all sizes in Kenya, ...

Taking your business online is a great milestone as there are many online users who could be your potential customers. You’re on the path to financial freedom, you can create your own work hours, and you no longer report to someone else from nine to five. But more often than not, the dread of ...

At Africa 118, we run an online directory and offer affordable digital solutions to businesses in Africa. As we were updating our businesses, we came across the healthcare industry and noticed that we could help the medical practices grow by being part of the current digital era. So that, as these ...

Emails help to cultivate long-term relationships between clients and the company and hence it is an avenue that all businesses should definitely consider. In the online marketing channels, email marketing is considered to be the one with the highest ROI. It helps to increase your visibility, unlike ...

SEO refers to search engine optimization. This is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results. SEO plays a huge role in the online success of any business as it contributes to the high rankings in the search results. Moreover, it ...

To have more traffic and engagement for your content, you need to attract your readers by enhancing the content. You can get noticed through enchanting techniques of visual content. Images and videos are the modern universal language and hence you need to get in and use it as well for your business ...

No matter how careful you may be and how well you may handle your clients, and always maintain a good reputation, criticism will always be there. Some of the negative comments received may be from unsatisfied customers and these may be justified, while others may be from your competition and others ...

Mobile usage has been on the rise over the years to extent in which it has even surpassed desktop use. Moreover, research shows that the use of mobile devices will continue to be on the rise, creating a niche for marketers to take advantage of. This platform can be maximized on by using it to ...

A tripwire is a product or a service that is specifically designed to help transform as many leads as possible into customers. The product/service is made in such a way that it is at a lower cost which you can later upsell once they get into your sales funnel. How to master the art of trip wire ...

The digital landscape is always changing with the ever upgrading technology. Moreover, it has been made more accessible due since it is now cheaper. This has broadened the means on which people interact with content in that there are no boundaries whatsoever. Content sharing is deemed successful if ...

Social media is an effective platform to market your brand. One of its main advantages is that it is cost effective as compared to the traditional modes of marketing. It is also an area where you can easily attract a large audience if you make utmost use of it. Here is an overview of the various ...

SEO- refers to search engine optimization which is the process of optimizing a website making it easy for people to easily find you through search engines such as Google or Bing. SEO Content, therefore, refers to any content created with the aim of attracting the search engine traffic. Quality is ...

The greatest desire of any business is to have as many customers as they possibly can. This can be done through increasing your brand awareness so that your potential customers can get a clear picture of what your business is about. Some of the methods that one can use to increase traffic on their ...

Program Background: On April 12th, 2016 Google announced its commitment to training 1 million (Nigeria = 400,000; South Africa = 300,000; Kenya = 200,000; Rest of Africa = 100,000) young people in Africa on digital skills in the next year, as part of Google’s contribution to growing Africa’s ...

There are various benefits that can be derived from listing your small business in an online directory which include: Exposure Increased Traffic. Cheap Advertising Professional Appearance. SEO Benefits Revenue Increase Increase in brand recognition and consumer interaction. Exposure refers to ...

What is an Online Directory? This is a website submission service in which your website is added to the proper category making it searchable by interested viewers. The searchable online directories allow their viewers to find websites and businesses which they find interesting or want to get ...

Earlier this year, Ezana recorded a training video for the Microsoft Virtual Academy with Perry Kamel of Microsoft. In this training session, Ezana discusses how Africa 118 assists SMEs in creating their Digital Identity. Ezana said, "this training video provides us with a good platform to share ...

Africa 118 continues to enjoy a solid partnership with Microsoft. Ezana Raswork, Africa 118 Founder and CEO, and the Africa 118 team appreciate the generous support and dedication from Microsoft and its employees as we grow the Africa 118 business.At the center of this partnership are valued ...

Taskmoby is an on-demand home services application which matches qualified local merchants with consumer requests for home services. taskmoby offers a solution to a big need in the market. We will launch taskmoby in a phased approach: Phase I: Closed launch to staff membersPhase I will take place ...

MyAfrica Startup featured Africa 118 as one of the Top 100 African startups to invest in on the continent. It is an honor to receive this recognition. To access the publication visit http://www.myafricanstartup.com/myafricanstartup-1...